Pay for qualified leads. Not marketing retainers.
We run our own campaigns and funnels, generate leads that are ready to buy, and hand them straight to your sales team. You don't fund experiments or pay for ad-management hours — you pay for the outcome. Exclusive leads, delivered on your terms.
We own the campaigns and the risk. You buy the result — a qualified lead or a booked appointment — priced per lead or on revenue share.
Exclusive, sales-ready leads across leading verticals
Retainers buy you effort. You need outcomes.
The old way of buying growth puts all the risk on you. You pay a monthly retainer plus the ad spend, fund the testing, and wait to see whether any of it produces a lead worth calling. If the campaign flops, you still paid. Buy from a lead aggregator instead and you get the opposite problem: the same “lead” sold to five of your competitors, racing you to the phone.
We built Qualifyr Leads to remove both risks. We put our own money and machinery behind generating the leads, and you only pay when a qualified one lands in your pipeline — yours alone, not shared with the business down the street.
Performance lead buying vs. the alternatives
A better way to buy leads.
There are three common ways to get more leads: hire an agency and fund the experiments, buy from an aggregator and share them with your competitors, or buy exclusive outcomes from a performance partner. Here's how they compare on the things that actually cost you money.
What you pay for
Qualifyr Leads
The outcome — per qualified lead or on revenue share
Hiring an Agency
A monthly retainer plus your ad spend
Lead Aggregators
A per-lead price, often for shared contacts
Who carries the risk
Qualifyr Leads
We do. We fund the campaigns; you pay on results
Hiring an Agency
You do. You fund the spend and the testing
Lead Aggregators
You do. You pay whether or not the lead converts
Exclusivity
Qualifyr Leads
Exclusive to you. We never resell a lead
Hiring an Agency
N/A — they manage, you own
Lead Aggregators
Frequently resold to several competitors at once
Speed to leads
Qualifyr Leads
Live campaigns start feeding your pipeline fast
Hiring an Agency
Weeks of setup before the first result
Lead Aggregators
Instant, but you're competing on the same contact
Who runs the machine
Qualifyr Leads
We own the full funnel end to end
Hiring an Agency
You depend on their account team
Lead Aggregators
You get a list, not a system
How pricing scales
Qualifyr Leads
Predictable per-lead or rev-share economics
Hiring an Agency
Grows with your ad budget and their markup
Lead Aggregators
Cheap per lead, expensive per closed deal
Same goal — more closed business. Only one model puts the risk on us and the exclusivity with you.
Get a Lead QuoteThe framework
The Qualifyr Method
Nine steps, run in order, then looped. This is our engine — the machinery we own and operate to produce your leads. You don't manage any of it; you receive the output. It's the same framework whether we're generating roofing leads in a metro market or insurance leads nationwide, because the fundamentals of turning ad spend into qualified, exclusive leads don't change by vertical.
- 01
Vertical & Offer Research
We start by defining what a qualified lead looks like in your market and what a signed customer is worth. The offer and the qualification bar get set before a dollar goes to media.
- 02
Positioning & Hook
A weak hook attracts tire-kickers. We sharpen the message and the reason a real buyer should act now, so the campaign pulls the right people in from the first impression.
- 03
Targeting & Channel Selection
We put your offer in front of buyers on the platforms where they actually make decisions — Google, Meta, LinkedIn, YouTube, or Bing. We run the channels that produce qualified leads, not all of them by default.
- 04
Creative & Copy
Ads, headlines, and hooks built to attract the right buyer and filter out the wrong one before they cost us a click. In today's ad landscape creative is the targeting, so this is where we invest real effort.
- 05
Landing Pages & Funnels
We build dedicated landing pages and funnels with one job: convert the right visitor into a qualified lead. Every funnel is ours to test and improve continuously.
- 06
Tracking & Attribution
Conversion tracking, UTM discipline, and analytics wired so every lead is traceable to its source. If we can't measure it, we can't optimize the cost or defend the quality.
- 07
Qualification & Scoring
Leads are screened and scored against the bar we set in Step 01, so what reaches your team is genuinely sales-ready — not just anyone who filled out a form.
- 08
Delivery & CRM Handoff
Qualified leads flow straight into your pipeline — CRM, email, or SMS — in real time, so your team can follow up while intent is hot. Speed-to-lead is often the difference between a close and a cold contact.
- 09
Optimization & Scale
With clean data flowing, we cut what wastes spend, double down on what produces qualified leads, and expand the winners — more budget, more channels, more volume — without letting lead quality slip.
Then we loop back to Step 06 and keep tightening. The machine never really “finishes” — that's how the cost per qualified lead keeps falling while the volume climbs. You get the leads; we run the engine.
Book a Free Strategy CallHow we work
How we deliver.
Two things to understand: how you engage us, and what's running under the hood to produce your leads. We own the whole machine — you receive qualified leads on terms that fit your business.
Engagement models
Cost Per Lead (CPL)
A flat, agreed price for each qualified lead that meets your criteria. Predictable economics — you know exactly what a lead costs before it arrives.
Revenue Share
We tie our compensation to the business the leads generate. Best when the volume is high and the deal value is clear, so our incentive is your revenue.
Exclusive Territory / Vertical
Lock down a geography or vertical so we generate leads for you and no direct competitor in that lane. Exclusivity that protects your pipeline.
What's under the hood
Campaign Generation
We build and run the paid campaigns across Google, Meta, LinkedIn, YouTube, and Bing — funded by us, optimized daily.
Landing Pages & Funnels
Purpose-built funnels designed to convert the right traffic into qualified leads — ours to test and improve, not repurposed homepages.
Tracking & Analytics
Conversion tracking, GA4, and attribution wired correctly so lead quality and cost are measurable and defensible.
Qualification & Scoring
Every lead screened against your definition of qualified before it's ever delivered.
CRM & Lead Delivery
Leads handed off into your pipeline in real time — CRM integration, email, or SMS — so your team acts fast.
Verticals we serve
Leads for the industries that live on them.
Lead generation fundamentals travel across industries — but the buyers, budgets, and sales cycles don't. We lead with home services, where fast, exclusive leads win jobs, and extend into insurance and business-opportunity leads. The list is broad and always tailored to your business's needs.
Home Services
- Roofing
- Windows
- Lighting
- Plumbing
- HVAC
- Solar
- Energy Storage & Batteries
Additional verticals
- Insurance
- Business Opportunity
- Home Remodeling & Exteriors
- Gutters & Siding
- Foundation & Waterproofing
- Pest Control
- Real Estate
- Mortgage & Lending
- Legal & Law Firms
- Financial Services
- Medicare & Final Expense
- Auto & Home Warranty
- Med Spas & Aesthetics
- Dental & Orthodontics
- Franchise & Business Opportunity
- SaaS & Software
- Education & Training
- Automotive
Don't see yours? Our engine is broad and we tailor it to your business. Book a call and we'll tell you honestly whether we can generate the leads you need.
FAQ
Straight answers before you buy.
How do you define a “qualified lead”?
Before we run anything, we sit down with you and set the bar: geography, buyer intent, budget, timeline, and whatever else separates a real prospect from a form-filler in your market. Every lead is screened and scored against that definition, so what reaches your team is sales-ready by your standards, not ours.
Are the leads exclusive, or do you resell them?
Exclusive. When you buy a lead from us, it's yours alone — we never resell the same contact to your competitors. That's the core difference between us and a lead aggregator, and it's why our leads close at a higher rate.
What if a lead is bad? Do you replace it?
Yes. If a delivered lead doesn't meet the criteria we agreed on — wrong area, fake contact info, outside your service scope — we credit or replace it under a clear return policy. We'd rather protect the relationship than defend a bad lead.
Exact replacement terms and the dispute window are confirmed with you before we start.
How does pricing work — CPL or revenue share?
Both are on the table. Cost-per-lead gives you a fixed, predictable price for each qualified lead. Revenue share ties our pay to the business the leads produce. We recommend the model that fits your deal value and volume, and we'll walk through the economics on the strategy call.
Starting price ranges are tailored to your vertical and shared on the call.
How are leads delivered to us?
In real time, straight into your pipeline — direct CRM integration, email, or SMS, whatever your team acts on fastest. Speed-to-lead matters, so we deliver the moment a lead qualifies rather than batching them.
How fast do leads start coming in?
Because we already run the campaigns and funnels, we can begin feeding your pipeline quickly once we've defined your qualification criteria and delivery setup. We'll give you a specific, honest timeline for your vertical on the call rather than a generic promise.
Which industries do you generate leads for?
We lead with home services — roofing, windows, lighting, plumbing, HVAC, solar, and energy storage — and also run insurance and business-opportunity leads, among other verticals. If your industry isn't listed, ask; our engine is broad and we tailor it to your business.
Tell us what a qualified lead looks like for you.
Book a free strategy call. We'll learn your market, define exactly what a qualified lead means for your business, and show you how we'd generate exclusive, sales-ready leads on CPL or revenue-share terms. We carry the campaign risk — you decide what a good lead is worth. No retainer pitch, no boilerplate.
Free, no obligation. If we can't produce the leads you need, we'll tell you straight.